Hits & Misses
Client
Pandora
Role
Lead Art Director
Company
Grey NY
Partnership
Elle X Esquire X Pandora
The Ask & The Approach
In this video, we'll meet real-life couples in various stages of their relationship, sharing stories of their gifting experiences, hits, misses and all, also touching upon their Valentine's Day experiences.
The goal of this video is to have our couples' personality shine through the footage and allow our viewers to invest and relate to them through their personal stories.
The Ask & The Approach
In this video, real-life couples will talk about ways that they've dropped hints to their partners, and whether these hints were picked up or ignored.
The couples will also be asked about their personal style. We'll then separate the couples and put them to the test. Husbands/boyfriends will be tasked to select the piece of Pandora jewelry that they think their significant other would have chosen for themselves.
The ladies will face a similar challenge. Once they've made their picks, we bring them back together for each of them to reveal what they picked for each other.
Instagram Post
Photography
Art Direction
