MaxxLife

Client

TJMAXX

Role

Art Director, Concept

Company

Grey NY

The Ask & The Approach

Shopping at T.J. Maxx is a tradition that’s shared between generations and it’s unique to our brand.

We want to highlight the special relationships between grandmothers, mothers and daughters and the values they share and pass along. Here we show T.J.Maxx’s role in this passing of knowledge and every woman’s desire to live a maxx life.

They all maxx life in their own way but what they have in common with each other are shared values. Produced a made-for-social video that accompanied the Fall 2016 'Maxx Life' campaign.