Unpacked Event
Client
Samsung
Role
Production Manager, Coordinator
Company
Cheil (Samsung)
The Ask & The Approach
Cheil HQ was tasked to create a new virtual event film for Unbox & Discover, to support SEA’s first half marketing activations.
This concept was meant to include JH Han presenting product updates on a green screen, with four senior members of his team. Special VFX were planned to bring the production to life. JH Han and the VFX teams were based in Seoul, while the other four presenters were based in and around NYC.
Due to COVID-19 travel restrictions and mandatory quarantine timelines, the Seoul team was unable to travel to the US for productions. Cheil NYC was able to leverage our network and experience to find the most efficient production solutions.
Behind The Scene
