The tablet that can replace your laptop
Client
Microsoft
Role
Art Director, Lead Designer
Company
McCann NY
The Ask
We were assigned to create a campaign to celebrate the launch of the groundbreaking two-in-one product, Surface Pro 4.
This innovative device enables versatile usage without being confined to a specific location, targeting a global audience.
The Approach
We featured people around the world using the product to unleash their creativity.
Whether they're in the woods taking striking snapshots, two people creating new sounds with the new speakers or at a restaurant writing masterpieces with the new Surface Pro 4 pen.
Surface Pro 4 brings some of the brightest creators from around the world to showcase what's possible using Microsoft technology and that Surface Pro 4 is “the Tablet that can replace your laptop.“